F1 continues to push for less free-to-air TV broadcast
Oct.1 - Sky and Formula 1 will remain together on an international scale for the foreseeable future.
Ahead of the Singapore GP, it was announced that the well known pay-TV broadcaster has retained the F1 rights not just in Britain, but also German and Italy.
The British deal is through 2029, while contracts with the other jurisdictions will last until at least 2027.
"Formula 1 has become even more appealing," said Charly Classen, executive vice president of Sky Deutschland.
"Compared to 2021, the number of viewers in Germany has increased by 24 percent, with half of the new viewers under the age of 35 and 40 percent are women."
However, the news also makes it even less likely that viewers within Sky's jurisdictions will have access to Formula 1 on free-to-air television.
In the German deal, only one race must contractually be shown for free - the German GP, which currently does not exist.
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IMO, the guys are in for a rude awakening if they think F1 will a successful stand-alone pay per view in the US. Only chance for success is to be part of a very broad platform.
in Germany Sky has even with a 25% uplift they've only 1.25M customers, population of Germany 83M, Sky account owners maybe female , but who's doing the ACTUAL watching?
PPV is expensive in UK but the UK has over 2M viewers, i'm using the smarter app £40 for the year, dodgy maybe but full sky access, with UK in a right mess, inflation in UK and Germany at 11% Sky are in trouble Imo- I cant see any growth in Europe for foreseeable .
I agree with you about Sky for USA Ror