Verstappen signs another 'multi-million dollar' F1 deal
Feb.21 - Max Verstappen's new personal sponsorship with Dutch beer Heineken is a "multi-million dollar deal", according to De Limburger newspaper.
Another Dutch newspaper, De Telegraaf, said the new deal is for six years.
Correspondent Erik van Haren explained: "The deal itself is unique, because the brewer doesn't normally work with individual athletes."
Back-to-back world champion Max Verstappen will wear significant 'Player 0.0' branding on his helmet this year, signalling his involvement in a new Heineken gaming platform.
"Back in 2016, we never could have imagined that the sport would grow so much in a few years," said Heineken CEO Dolf van den Brink, whose brand is already a global F1 sponsor.
"Max has contributed enormously to this," he said. "His impact is huge.
"Formula 1 was originally mainly a European thing, but is increasingly becoming a global sponsorship platform. Just look at the popularity in America."
Van den Brink said Heineken, to also work with Red Bull, would have directly sponsored Verstappen earlier, but "internal rules" dictated that the brand could only instigate a deal "once he was 25".
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And yet in Europe, the age limits for buying Alcohol are between 16-18, but Heineken own rules say 25yr to sponsor, seems a bit odd, but Nice one Max
Judging by some of his driving he’s been trying a few already.Aggressive overtaking, erratic braking need I say more.