Steiner's Vision for F1: Embracing 'Americanisation' and Thrilling Fans
Jun.2 - Haas could become the new Formula 1 home for Alfa Romeo.
Alfa Romeo is leaving Sauber - where the Ferrari-linked Italian carmaker is currently naming sponsor - at the end of the year because the Swiss team is in the process of being taken over by Audi.
In Barcelona, Haas boss Gunther Steiner confirmed rumours of talks with Alfa Romeo CEO Jean-Philippe Imparato.
"They are considering options for what to do in the future," he said.
"They just came and asked how we are doing and what we planned to do next. It was an introductory meeting, nothing more because I didn't know the CEO before.
"He just said hello and that was it."
However, it would be a big deal for the small American team, who after ousting Nikita Mazepin's Russian dollars linked up with a new title sponsor - Moneygram - for 2023.
Steiner, a star of the Netflix series and with a new book selling well, says he is a big fan of Formula 1's controversial 'Americanisation' and resultant popularity boom.
"I don't think everyone has to like it, but it's 2023 and there are people who want something more," he told Diario Sport.
"Long-time fans don't need it, they just want to see the race, but I think young people want see more. In the United States, half of the Super Bowl is spectacle - that's why it's such a big event.
"We have 24 races a year, so if we always do the same thing people get bored. Now we have street circuits, night races, sprint weekends - always something different and exciting," Steiner added.
✅ Check out more posts with related topics:
Not yet 24, but this should finally happen next season save for another weather-related in-season cancellation.
"Long-time fans don't need it, they just want to see the race" ~ exactly! Those of us who have been keen followers of F1 for many years, decades even, are more interested in the race than in the false Tinsel Town nonsense that seems to prevail in USA! Maybe the younger generations see the actual race as a side show and the support acts with the would-be-if-they-could-be's as the real show!
Maybe the younger generations see the actual race as a side show and the support acts with the would-be-if-they-could-be's as the real show!
I sincerely hope not
Liberty is going Woke... Bastards !!!!!
Funny, Gunny, F1 survived quite nicely as a the pinnacle of motor racing for seven decades without the glitterama. Guess what, young people were attracted to the sport during those 70 years.
I totally agree. Young people have very short attention spans. Liberty should not count on them for long-term fans. Someone referenced the Superbowl. Most people only watch because of the glitter because of all the hype, the games generally are boring. That shouldn’t shouldn’t happen to F1. The sport itself is exciting AND entertaining. Glitter cheapens the sport and that is very disappointing. Miami was diminishing the drivers with the beforehand “entertainment”. More like trained seal acts, which diminishes seals.