Briatore aims to 'raise the bar' in F1 with new role?

Briatore aims to 'raise the bar' in F1 with new role?
27 September 2022 by    2 min read
 6

Sep.27 - Flavio Briatore is aiming to "raise the bar" in Formula 1 with his new role.

Once banned from the paddock over the 'crashgate' scandal of over a decade ago, the former Renault boss and driver manager is now back in a different role.

"My contact with Bernie (Ecclestone) was never cut off," he told Sport Bild, "and it was the same with Stefano Domenicali. I'm a close friend of his and I only came back because of him."

 

Briatore aims to 'raise the bar' in F1 with new role?

Flavio Briatore (Photo by Ian Gavan/Getty Images for Red Bull)

Domenicali reportedly wanted Briatore, 72, to have an ambassadorial and consulting role on the commercial side of the sport.

"With the takeover by Liberty Media, Formula 1 has changed in recent years for the better," said the Italian. "The racing is more exciting with the new cars.

"But the whole environment is also different. The entertainment for sponsors and special guests is high quality, but I want to raise the bar with my experience."

Briatore's new role involves his service and hospitality company Billionaire Life.

"We have 1,300 employees worldwide," he said. "Stefano asked if I could bring my contacts and professional experience to the new Formula 1.

"I didn't hesitate for a second. I'm delighted and happy to be back and I feel like I'm home.

"I can bring all this experience and my international contacts to F1, whether it's negotiations with new sponsors and circuits or a special service for VIP guests.

"The money doesn't matter, I do with pleasure for Stefano," Briatore insists.

"I put managers in all of my companies as I no longer want to do everything myself. I did that for long enough."

In the interview, Briatore was also asked about Ferrari's current situation in the 2022 season.

"It was very surprising for everyone, including Ferrari, to see how well the season started for them," he said.

"With such a change from last year, mistakes naturally happen. But they have a very, very good car and are a top team again. We must not forget that after the bad season last year."

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6 F1 Fan comments on “Briatore aims to 'raise the bar' in F1 with new role?”

  4. John B

    Why waste 🗑 the expertise

    If it brings in more moola then why not

    F1 needs something different to increase the fan base and overall experience at races

    1
  5. The Spy

    "Once banned from the paddock over the 'Crashgate' "apologies to Mazaspin there no pun intended" scandal of over a decade ago, the former Renault boss and driver manager is now back in a different role". And in further news it’s been announced today that Vladimir Putin has agreed to take on the role of European Equality, Diversity & Inclusion Advisor. Mr Putin is currently involved in negotiations with Ukraine and said he is looking forward to their inclusion and moving forward using this as a template for the rest of Europe.

    3
    • shroppyfly

      Oh, you may well eat those words, My Dad keeps on saying, what they need is someone like Claus Schenk Graf von Stauffenberg , top marks for the level of sarcasm in your post though T Spy .

      1
      1

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