Perez's 2025 Season Secured by Lucrative New Sponsor Deals
Nov.12 - Powerful commercial interests look set to cement Sergio Perez in place at Red Bull Racing for 2025.
Despite his 2025 contract, the Mexican's future has been under a dark cloud all season as he struggled with the current car - resulting in Red Bull lagging both McLaren and Ferrari in the lucrative constructors' championship.
However, he insisted last time out at Interlagos: "You will see me in Vegas and you will see me next year."
Already this week, it is rumoured that one of Perez's sponsors, which also backs the team, has organised a TV series that will focus on the 34-year-old's 2025 F1 campaign.
"That's one of the reasons why they are still persisting with him," said Dutch racing driver Renger van der Zande on Ziggo Sport.
And now, according to the Spanish sports newspaper Marca, multiple "new sponsors for 2025" have now signed up with Red Bull.
In response, team boss Christian Horner is said to have just given the green light to start production of 2025-spec team clothing and merchandise featuring the new sponsors' names.
"The name of the new sponsor is not yet known, but it would join Claro, Telcel and Infinitum, all of which are part of Carlos Slim's group, as well as Interproteccion, a global brokerage firm that has been with the driver for years," said correspondent Marco Canseco.
Other Perez-linked sponsors are Banorte, ESPN, Jalisco and Uber.
"These are driver sponsorships, tied solely and exclusively to him remaining in his cockpit, as otherwise they would abandon their investment and go to Checo's new destination," Canseco added.
And, fascinatingly, another Perez sponsor - the Nestle chocolate bar KitKat - has also just become a global sponsor of Formula 1.
As for the Perez-specific Red Bull sponsors, they reportedly cover Perez's approximately $10 million annual salary and still leave $30m extra for the team.
At the recent Mexican GP, Horner had to admit Perez's commercial appeal.
"Look, Checo's our driver. He's contracted for 2025," he said.
"Obviously huge support for him here. I think he's endorsing every product from Uber Eats to toilet roll this weekend, so it's impressive how many endorsements he's managed to line up for himself."
However, at the Brazilian GP, Horner insisted Red Bull is still keeping its options open for 2025. "Liam Lawson did a super job in Brazil, and Yuki (Tsunoda)," he said.
"Liam, particularly, considering his experience. Franco (Colapinto) is another talent. So, of course, you're always keeping an eye on the market of how things are developing."
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Personally, I have always believed that drivers should be in F1 according to their ability and their motivation, not according to the size of the money they can bring!
Well done to Checo that he is able to attract big sponsorship. However, it won't improve his driving and race results. He is past his prime, over the hill!
I must admitt the Kit Kat one had me foxed Wtf.... lol
Most likely & as a result, Red Bull Racing will probably also lose the drivers' championship next year, given the closeness in outright performance among the top 4 teams & Checo being unable to take points away from Max's closest rivals, which will be McLarens, Ferraris, & maybe Russell as well, depending on Merc's overall level.
I heard Max pays his salary. Hope RB get a kicking when MV leaves.
Maybe it would be good for Red Bull to do the math and see how many millions of dollars they are going to lose by finishing fourth in the next constructors' world championship by keeping a driver who should fight every race for podiums and instead is struggling to enter the points against mid-pack teams.
If we are going to do the Maths that way , how many more cans of Rb will they sell by wining the WDC,I dont know the answer either.! either way , an F1 team, given the global exposure of the sport is simply advertising for a product (tax deductable), hence why the car mfrs are clammmering to be in it now with electric cars, Checo is a good driver , not past his peak in age, if Rb get the car sorted as Mcl did when they had the Aero problems, theyll be in the top 3 next year Imo Max as we all know is making the difference, when Mcl had Aero issues neither driver could get the car in the top 3
"Checo is a good driver " really? As nearly a clueless comment as your anti Lewis Hamilton drivel.
Look on the bright side. At least when Checo breaks his car he can Nestlee down with a kit kat and the crowd can chant ‘have a break have a ——————. You got it😋
One thing to factor in is it an advantage to Red Bull to finish further down the constructors championship because of the allocation of further wind tunnel time , balanced against the loss of money the lower down you finish.
That might be an advantage for 2026 and Ferrari and McLaren can take the hit in less wind tunnel time.
Just a thought maybe I'm completely wrong about that.
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