The Role of Sponsorships and Marketing in Formula 1
Formula 1 is a fast-paced and thrilling sport that keeps everyone on their toes at every turn. Behind the scenes, there are also..
F1 advertising
Perez’s 2025 Season Secured by Lucrative New Sponsor Deals
Nov.12 – Powerful commercial interests look set to cement Sergio Perez in place at Red Bull Racing for 2025. Despite his 2025..
Red Bull Weighs Perez Split as Telmex Sponsorship Vanishes in 2025
Oct.28 – One reason to keep Sergio Perez on board at Red Bull has just slipped away. Although the struggling Mexican’s..
Red Bull Stands by Perez as Rumors Escalate Before Mexico
Oct.27 – Sergio Perez’s major backer has leapt to the Mexican’s defence amid continuing and worsening rumours he will be..
Real Champagne Returns to F1 Podium After Billion-Dollar Deal
Oct.3 – Real champagne will soon return to the Formula 1 podium. Spraying genuine French champagne on the podium is a long-held..
F1 Boss Teases Multiple New European Grands Prix by 2026
Sep.6 – Stefano Domenicali has teased that Formula 1 will soon boast “many” grands prix in Europe. Currently, although..
Haas Cleared for Monza After Uralkali Debt Settled
Aug.27 – Formula 1 team Haas is finally on its way to Monza. The American outfit, and its owner Gene Haas, were barred by Dutch..
Haas Trapped in Zandvoort Over Unsettled Uralkali Debt
Aug.26 – Although the Haas team has transferred its outstanding debt to disgruntled former sponsor Uralkali, the F1 outfit has barred..
Haas Clears 10 Million Debt & Ready For Italian GP Battle
Aug.25 – Haas has finally ended a long-running dispute with disgruntled former Nikita Mazepin sponsor Uralkali. At Zandvoort on..
Sauber Forced to Drop Stake Branding at Dutch GP This Weekend
Aug.22 – Sauber has been told to drop its official team name and related branding at this weekend’s Dutch F1 GP. For 2024, with..
Brown’s Bold Strategy: McLaren Rises Without Title Sponsor Safety Net
Aug.15 – McLaren CEO Zak Brown insists he is not desperate to sign up a title sponsor. The Woking based team is now arguably Red..
Axed Sponsor Warns Companies about Backing Haas F1 Team
Jul.17 – Haas’ former title sponsor has warned other companies to think twice about entering into agreements with the small..
Audi Anatches F1 Oil Brands From Alpine
Jul.16 – The signs are growing that Renault’s Formula 1 engine program could be wrapped up. Toto Wolff admitted at Silverstone..
F1 Faces Major Sponsorship Shift: Rolex Rumored to Withdraw
Jul.10 – Formula 1 could be set to lose one of its biggest global sponsors, according to the Swiss newspaper Blick. The deal with the..
Swiss Court Rules: Haas Team Must Return Mazepin’s F1 Car
Jul.5 – Haas has been ordered to send one of the Formula 1 cars Nikita Mazepin raced in 2021 to the similarly-axed former team title..
Mercedes Team Inks $11M Yearly Deal with Adidas
Jul.2 – A rumoured $11 million annual deal between Mercedes‘ Formula 1 team and the iconic German sports brand Adidas is all..
Haas Team Claims Victory in Legal Battle with Old Sponsor
Jun.24 – Haas has hit back at claims the small American F1 team lost a key legal battle against an embittered former sponsor. Last..
Former Sponsor Uralkali Wins Legal Battle Against Haas F1 Team
Jun.21 – Haas’ axed former title sponsor has won a legal battle against the Formula 1 team in a Swiss arbitration court...
France Blocks F1 Archives with Cigarette Ads Starting July
Jun.17 – French Formula 1 fans are digesting the bad news that watching old grands prix has suddenly become much more difficult...
Zak Brown Predicts Red Bull’s Financial Troubles Ahead
Jun.12 – McLaren, rather than Ferrari or Mercedes, could be shaping up as Red Bull’s most serious challenger for world..
