Hugo Boss Bulls Racing: Red Bull’s Junior Team Gets a Luxury Makeover
Sep.6 – AlphaTauri‘s renaming to Hugo Boss looks set to go ahead. Motorsport-magazin.com reported a month ago that Red..
F1 advertising - Page 3
Steiner Optimistic Amidst TV Ratings Dip: F1 Sponsors Show “Very High” Interest
Aug.21 – Gunther Steiner says interest from potential Formula 1 sponsors is currently “very high”. The Haas boss insists..
Valvoline Global and Aston Martin F1 Team Forge a High-Octane Alliance
Aston Martin Aramco Cognizant Formula One® Team and Valvoline—both synonymous with excellence in motorsport—have joined forces,..
Dutch F1 GP Unfazed by Major Sponsor’s Exit, Promises Exciting Future
Jun.3 – The boss of the Dutch F1 GP says he isn’t worried about the departure of major race sponsor Jumbo. We reported on..
Jumbo Ends Partnership with Verstappen after Scandal Fallout
Jun.2 – Max Verstappen is losing one of his longest-serving and biggest personal sponsors. Last year, Dutch supermarket chain..
Steiner’s Vision for F1: Embracing ‘Americanisation’ and Thrilling Fans
Jun.2 – Haas could become the new Formula 1 home for Alfa Romeo. Alfa Romeo is leaving Sauber – where the Ferrari-linked..
Liberty Media CEO: Las Vegas GP to Boost F1’s Popularity in the US
Apr.25 – Las Vegas will supercharge Formula 1’s quest for sponsorships, Liberty Media CEO Greg Maffei suggests. The inaugural..
Does Drive to Survive put tobacco brands in front of impressionable audience?
Mar.9 – Netflix has delivered a new, young, American and female audience to Formula 1. That is the view of Christian Horner, the Red..
Verstappen signs another ‘multi-million dollar’ F1 deal
Feb.21 – Max Verstappen’s new personal sponsorship with Dutch beer Heineken is a “multi-million dollar deal”,..
Will New Sponsor Deals Save Williams F1 team’s Financial Future?
Feb.16 – Williams has played down concerns about financial strife in the wake of Nicholas Latifi’s departure from Formula 1...
Alfa Romeo in trouble over new F1 title sponsor?
Feb.8 – Sauber has brushed off concerns it breached Swiss advertising laws during its reveal of the 2023 car on Tuesday. The Alfa..
Verstappen keeps long time troubled F1 sponsor
Jan.16 – Back-to-back world champion Max Verstappen will retain the backing of a long-time personal sponsor in 2023. In September,..
Many F1 teams end sponsor deals with crypto companies
Jan.16 – The crypto hype in Formula 1 is definitely over. Late last year, Mercedes took FTX branding off its Formula 1 car as the..
The Business of F1 Racing: Sponsorships, TV Rights and more
Table of Contents 1. Sponsorships 2. F1 TV Rights 3. Other Revenue streams 4. Challenges and Future 5. Conclusion Formula 1 racing, also..
All F1 teams to reach budget limit next year
Dec.14 – Haas will hit Formula 1’s budget limit in 2023, team boss Gunther Steiner has revealed. The small American team,..
Wolff says Crypto sponsor crash may affect every F1 team
Dec.2 – Every team may ultimately be affected by the high-profile and shock demise of the crytocurrency exchange FTX. The logos of..
Verstappen and Sky end F1 boycott spat in Brazil
Nov.12 – Formula 1 broadcaster Sky and Red Bull’s Max Verstappen have declared that their spat and boycott are now over. In..
Two sponsors set to leave F1 and China GP unsure
Nov.11 – Two major sponsors in Formula 1 look set to exit the sport. Mercedes has confirmed that, at least this weekend in Brazil,..
Haas sponsor won’t push for Schumacher next year’s F1 seat
Oct.21 – Haas looks set to keep its current basic team colours in 2023 despite signing a new title sponsor for 2023 and beyond..
Haas F1 team working on new title sponsor deal
Oct.14 – Haas looks to be closing in on a deal with a new title sponsor. Early this year, the small American team parted with Nikita..
