Does Drive to Survive put tobacco brands in front of impressionable audience?
Mar.9 – Netflix has delivered a new, young, American and female audience to Formula 1. That is the view of Christian Horner, the Red..
F1 advertising - Page 3
Verstappen signs another ‘multi-million dollar’ F1 deal
Feb.21 – Max Verstappen’s new personal sponsorship with Dutch beer Heineken is a “multi-million dollar deal”,..
Will New Sponsor Deals Save Williams F1 team’s Financial Future?
Feb.16 – Williams has played down concerns about financial strife in the wake of Nicholas Latifi’s departure from Formula 1...
Alfa Romeo in trouble over new F1 title sponsor?
Feb.8 – Sauber has brushed off concerns it breached Swiss advertising laws during its reveal of the 2023 car on Tuesday. The Alfa..
Verstappen keeps long time troubled F1 sponsor
Jan.16 – Back-to-back world champion Max Verstappen will retain the backing of a long-time personal sponsor in 2023. In September,..
Many F1 teams end sponsor deals with crypto companies
Jan.16 – The crypto hype in Formula 1 is definitely over. Late last year, Mercedes took FTX branding off its Formula 1 car as the..
The Business of F1 Racing: Sponsorships, TV Rights and more
Table of Contents 1. Sponsorships 2. F1 TV Rights 3. Other Revenue streams 4. Challenges and Future 5. Conclusion Formula 1 racing, also..
All F1 teams to reach budget limit next year
Dec.14 – Haas will hit Formula 1’s budget limit in 2023, team boss Gunther Steiner has revealed. The small American team,..
Wolff says Crypto sponsor crash may affect every F1 team
Dec.2 – Every team may ultimately be affected by the high-profile and shock demise of the crytocurrency exchange FTX. The logos of..
Verstappen and Sky end F1 boycott spat in Brazil
Nov.12 – Formula 1 broadcaster Sky and Red Bull’s Max Verstappen have declared that their spat and boycott are now over. In..
Two sponsors set to leave F1 and China GP unsure
Nov.11 – Two major sponsors in Formula 1 look set to exit the sport. Mercedes has confirmed that, at least this weekend in Brazil,..
Haas sponsor won’t push for Schumacher next year’s F1 seat
Oct.21 – Haas looks set to keep its current basic team colours in 2023 despite signing a new title sponsor for 2023 and beyond..
Haas F1 team working on new title sponsor deal
Oct.14 – Haas looks to be closing in on a deal with a new title sponsor. Early this year, the small American team parted with Nikita..
Scuderia Ferrari denies being hacked after F1 sponsor switch
Oct.5 – Just as Ferrari switches from one cybersecurity sponsor to another, the Maranello based marque may have been the victim of a..
Alfa Romeo eyes Haas team as BMW says no to F1 return
Sep.26 – BMW says it will not be following Audi and Porsche into Formula 1. Although Porsche is yet to find an alternative after the..
Aston Martin keen to extend Vettel’s deal despite ‘negative’ vibes
Jul.3 – Aston Martin wants to extend its deal with Sebastian Vettel even if title sponsor Aramco, the state-owned Saudi Arabian oil..
Verstappen now reaps windfall sponsorship says manager
Mar.19 – Max Verstappen‘s manager says he is now reaping the international benefits of the 2021 championship triumph. Although..
Haas F1 team making progress with title sponsor replacement
Mar.17 – Gunther Steiner admits he is on the hunt for a new replacement sponsor for the axed Uralkali deal. Unwittingly embroiled in..
Ferrari’s Russian sponsor in political spotlight
Mar.16 – Ferrari has removed the logo of its Russian sponsor, the Moscow-based cybersecurity multinational Kaspersky Lab, from the..
Furious Mazepin not ruling out legal action after Haas exit
Mar.10 – Former team driver Kevin Magnussen is returning to Formula 1 to replace the axed and furious Russian Nikita Mazepin, whose..
