In the pit lane – Formula E unplugged
Following a five-month lockdown Formula E returned with six races in nine days at Berlin’s Tempelhor track. So, should Formula 1 be..
F1 advertising - Page 6
In the pit lane – Zak Brown dealmaker
In the week McLaren announced Gulf Oil as a new sponsor the team also came in for criticism for its deal with British American Tobacco and..
In the pit lane – Vienna slice
The show eventually got on the road with the first race of the season held at the Red Bull Ring in Spielberg. Behind the scenes, there has..
In the pit lane – ROKiT man
It all starts when the Williams F1 team announced that it was ending its partnership with sponsors ROKiT with immediate effect, although no..
Latifi buying Williams would be ‘terrific’
Jun.26 – Williams will on Friday reveal a “sharp” and “smart” revised livery for its 2020 car. It comes after..
Hamilton & Bottas back at work for Mercedes
Last week we got the boys back into the studio for some signing, photo shoots, GIFs and Zoom calls! Take a look… 👇..
Another F1 sponsor ‘on standby’ amid crisis
Another F1 sponsor has admitted its concern about the corona crisis. We have already reported that the Carlos Sainz and McLaren backer..
Sainz sponsor ‘concerned’ about corona crisis
The CEO of Carlos Sainz‘s personal sponsor, Spanish beer brand Estrella Galicia, has admitted he is “concerned” about the..
Lights Out – Chequebooks Out: Ferrari
In this series, I will look at the ownership and funding of the teams in F1 and maybe uncover a dark secret or two. Part 2: Scuderia..
Lights Out – Chequebooks Out – Mercedes
So, the start of a new season beckons and with 2020 the last year before the budget cap is introduced the teams have their chequebooks out...
Red Bull launches the Holy Trinity of F1 marketing
As far as winter pre-seasons go, I’m giving Renault a big fat zero out of ten. We’ve all seen and heard almost nothing from..
Consumer group wants 2020 Ferrari car ‘seized’
Italy’s best known consumer rights group is threatening to sue Ferrari and urging the government to “seize” the..
Wolff: Hamilton deserves ‘super amounts’ of money
Toto Wolff has played down suggestions he is clashing with Lewis Hamilton over the financial value of their collaboration beyond 2020. Amid..
Marko: Aston Martin exit makes life ‘easier’
Losing title sponsor Aston Martin after 2020 should make Red Bull’s collaboration with Honda “even easier” in the future...
New $26m per year sponsor deal for Mercedes
On the eve of the 2020 season, six-time consecutive world champion Mercedes has reportedly secured a $26m per year sponsorship deal. At..
F1 sponsor says Mercedes exit rumours ‘not new’
Valtteri Bottas‘ former long-time sponsor says rumours Mercedes could quit Formula 1 have been circulating in the paddock for..
Sponsor: News about Kubica’s DTM seat ‘soon’
More news about Robert Kubica‘s future will be forthcoming “soon”, according to his backer. On the first day of the year,..
Formula 1 loses $26M sponsor
Formula 1 has lost a major sponsor. Citing a source close to the company, the Press Trust of India (PTI) reports that Tata Communications,..
Williams announces 2 new team sponsors
ROKiT Williams Racing is pleased to announce Lavazza and Royal Bank of Canada as an Official Team Partner for the 2020 FIA Formula One..
Latifi dollars start to flow at Williams
The sponsorship dollars brought by Nicholas Latifi’s new race seat are now starting to flow at Williams. This week, we reported that..
