F1 brand

Nike prevails in dispute with F1 champ over 'Max 1' branding

Nike prevails in dispute with F1 champ over ‘Max 1’ branding

Mar.27 – A planned clothing line by Max Verstappen has been stopped in its tracks by Nike. De Limburger newspaper reports that the..

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27 Mar 2023
Hamilton focused on building 'brand'

Hamilton focused on building ‘brand’

Lewis Hamilton says he is focused on building himself up as a “brand”. The quadruple world champion, who looks to be heading..

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20 Sep 2018
Ferrari SF15-T

Study: F1 struggles hurt Ferrari brand power

On-track struggles in formula one have hurt fabled Ferrari‘s brand power, according to a study by asset valuation company Brand..

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17 Feb 2015

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