The Role of Sponsorships and Marketing in Formula 1
Formula 1 is a fast-paced and thrilling sport that keeps everyone on their toes at every turn. Behind the scenes, there are also..
F1 marketing
Red Bull’s F1 launch was ‘purely marketing’ according Marko
Feb.10 – Red Bull’s official presentation of its 2022 car was actually just a “marketing campaign” because key..
In the pitlane – Control Alt Delete
In the Covid -19 world sports sponsorship has taken a pounding with a 23% contraction in the European sponsorship market. New research from..
Boss wants Williams to keep name after sale
Williams will have new colours once the racing gets up and running in July. Last Friday, the famous backmarker team not only announced its..
Wolff: Vettel would be ‘good marketing’ for Mercedes
Toto Wolff has admitted signing German Sebastian Vettel for 2021 would be a “good marketing story” for Mercedes. Many believe..
Lights Out – Chequebooks Out: Red Bull
The Aston Martin Red Bull Racing and Scuderia AlphaTauri (formerly Toro Rosso) F1 teams are owned by the energy drinks company Red Bull...
Lights Out – Chequebooks Out: Haas
In this series, I will look at the ownership and funding of the teams in F1 and maybe uncover a dark secret or two. Part 3: Haas Hass is..
Racing Point may drop pink livery for 2021
Racing Point may need to drop its pink livery ahead of the team’s 2021 rebranding as Aston Martin. When the Silverstone based..
Red Bull launches the Holy Trinity of F1 marketing
As far as winter pre-seasons go, I’m giving Renault a big fat zero out of ten. We’ve all seen and heard almost nothing from..
PR people should stop treating F1 fans like idiots
Readers of the Swiss newspaper Blick really do love keeping up to date with the sound of an idling 2.4 litre V6 power unit. How do I know?..
