F1 sponsor hails Magnussen’s return
Feb.4 – A Danish businessman has hailed Kevin Magnussen‘s return to F1. In 2014, the Danish bank Saxo Bank entered F1 as a..
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Force India to lose co-owner & title sponsor Sahara
Feb.3 – Force India looks set to lose its major co-owner and title sponsor Sahara. The Indian conglomerate Sahara’s chief,..
New GP2 sponsor eyes F1
Jan.21 – The new sponsor of a GP2 team is tipped to eventually enter formula one. The Spanish newspaper El Confidencial said a deal..
Report: Lukoil to be Russian GP sponsor
Jan.20 – Organisers of the Russian grand prix look to have secured a title sponsor for the fourth edition of the Sochi race this..
F1 loses long-time podium champagne sponsor
Jan.14 – Long-time podium champagne sponsor Mumm is leaving F1. Owner Pernod Ricard is believed to pay EUR 5 million per year for the..
Report: Toro Rosso to lose major sponsor Cepsa
Jan.4 – Cepsa, a major sponsor of the Toro Rosso team, could announce its departure from formula one “in the coming..
McLaren admits Tag Heuer ending sponsorship
Nov.17 – McLaren has admitted its long-standing sponsorship by the Swiss watch maker Tag Heuer is ending. CEO Jean-Claude Biver told..
Williams to lose Bottas-linked Finnish sponsor
Oct.28 – One of Valtteri Bottas‘ personal sponsors is pulling its financial backing from the Williams team. Although not..
Merhi: F1 seat without sponsor was ‘a miracle’
Oct.9 – Roberto Merhi says he has not given up on remaining in F1 next year, even though four drivers are clamouring at the two seats..
Thai beer sponsors Raikkonen
Sep.16 – Kimi Raikkonen has aligned with yet another alcoholic drink. Early this month, we reported that the Ferrari driver is the..
McLaren should be ruing title sponsor stance
Jul.13 – McLaren‘s financial situation could be compounded by a lack of title sponsor, a report in the Sunday Times suggested...
Merhi admits still looking for sponsor
Jun.24 – As the mid-point of the 2015 season approaches, Roberto Merhi has clung onto his Manor seat so far. The rookie..
Leimer seeks sponsors for 2015 race debut
Jun.5 – Manor has let Fabio Leimer put his “foot in the formula one door”, the 2013 GP2 champion said in Montreal. Swiss..
Todt: FIA not banning alcohol advertising in F1
May 28 – Jean Todt has ruled out banning alcohol sponsorship in formula one. During the <a..
Ecclestone eyeing new promoter for Italy GP
May 28 – Bernie Ecclestone says he is open to working with a new race promoter if it saves the embattled Italian grand prix. With the..
Vettel featured in giant cigarette ads
May 22 – Sebastian Vettel says he has no problem being featured as the new ‘Marlboro man’. In many countries, and in..
Ferrari quietly extends Marlboro deal
May 14 – Tobacco giant Philip Morris has quietly extended its sponsorship deal with Ferrari, the Bloomberg news agency reports. Even..
Nasr: Many drivers bring sponsors to F1
Felipe Nasr has hit back at any lingering claims he might be written off as a typical ‘pay driver’. It was said the..
Report: F1 sponsors drivers in GP2 & GP3
The company that runs formula one sponsors key junior drivers in the feeder categories GP2 and GP3. That is the finding of F1 business..
Ecclestone’s TV strategy worries F1 sponsors
Sponsors have expressed concern about Bernie Ecclestone‘s television strategy for formula one. Increasingly, the trend has been away..
