Mercedes Team Inks $11M Yearly Deal with Adidas
Jul.2 – A rumoured $11 million annual deal between Mercedes‘ Formula 1 team and the iconic German sports brand Adidas is all..
F1 sponsor - Page 2
Haas Team Claims Victory in Legal Battle with Old Sponsor
Jun.24 – Haas has hit back at claims the small American F1 team lost a key legal battle against an embittered former sponsor. Last..
Former Sponsor Uralkali Wins Legal Battle Against Haas F1 Team
Jun.21 – Haas’ axed former title sponsor has won a legal battle against the Formula 1 team in a Swiss arbitration court...
Zak Brown Predicts Red Bull’s Financial Troubles Ahead
Jun.12 – McLaren, rather than Ferrari or Mercedes, could be shaping up as Red Bull’s most serious challenger for world..
Sauber Triumphs: Swiss Gambling Probe Ends Before Audi Takeover
Jun.5 – Switzerland’s gambling regulator has dropped a case against the Hinwil based Formula 1 team Sauber. Before team owner..
Ferrari Secures High-Stakes HP Deal Ahead of Hamilton Era
Apr.23 – Ahead of Lewis Hamilton’s arrival at Ferrari, the fabled Italian Formula 1 team is now tipped to sign a lucrative deal..
Report Says Adidas Steps In: Mercedes Set to Swap Hamilton Brands
Apr.2 – Adidas and the Mercedes team have so far declined to confirm or deny if they are teaming up in Formula 1. With Lewis Hamilton..
Horner Fallout: Aston Martin Eyes Aramco Deal Amid Red Bull Chaos
Mar.20 – Rumours are emerging that Aston Martin’s main F1 sponsor, Saudi Arabian state-owned oil company Aramco, is shaping up..
Red Bull Chiefs Stand Firm on Team’s Bold Identity Move
Feb.26 – New team CEO Peter Bayer has defended the decision to give the former AlphaTauri team an awkward and controversial new name..
Finn Furore: Bottas Faces Heat Over Nicotine Product Endorsement
Feb.20 – Valtteri Bottas is under fire in Finland for his low-profile endorsement of a nicotine product. The Finn ditched his..
Stake in Hot Water: Sauber Shrugs Off Legal Scrutiny
Feb.8 – Sauber insists it is “not concerned” about reports of a Swiss federal investigation into the legality of its new..
Swiss Standoff: Sauber’s High-Stakes Name Game in F1
Feb.7 – Sauber will actually have two different official names for Formula 1’s 2024 season. On the nose of the new neon green..
Visa Joins Forces with Red Bull Racing in Exciting Global F1 Partnership
Jan.24 – Red Bull Racing Teams Unveil New Chapter with Visa: Introducing Visa Cash App RB Formula One Team In a groundbreaking move,..
Sauber Rebranded: The High-Stakes Transformation of 2024 F1 Season
Jan.1 – The Formula 1 grid is set to welcome a vibrant and innovative player as Stake F1 Team announces its grand entry into the 2024..
Alfa Romeo Rejects F1 for 2024 and Eyes Endurance Racing
Dec.20 – Alfa Romeo CEO Jean-Philippe Imperato says he turned down the opportunity to keep the Italian carmaker’s name in..
KICK Sauber C44: A Streaming Revolution on the F1 Track!
Dec.15 – In a groundbreaking move, Sauber Motorsport today unveiled a significant enhancement to their partnership with Kick.com, a..
Max and Checo Team Up Against Christian in Rokt Challenge
Max Verstappen, Checo Perez and Christian Horner are joined by Rokt CEO, Bruce Buchanan at the Red Bull Technology Campus for a series of..
The Evolution of F1 Sponsorships: From Tobacco to Online Betting
In the glamorous and high-octane world of Formula 1 racing, sponsorships have always played a crucial role in shaping the sport. Not just..
Adidas in the Fast Lane: Sportswear Titan’s Potential F1 Debut
Sep.27 – Adidas has refused to deny speculation it could take over the naming rights at Red Bull-owned AlphaTauri from 2024. Earlier,..
Sporting Giant Adidas Rumored as AlphaTauri’s New Identity
Sep.17 – Another big fashion company could be set to join Hugo Boss at the rebranded AlphaTauri team next year. According to veteran..
