Competition Thrives as Russia Stays in F1 Despite International Isolation
Sep.14 – Russian motorsport is not going to sever relations with Formula 1’s governing body. That is the news from Russian..
F1 sponsor - Page 3
Hugo Boss Bulls Racing: Red Bull’s Junior Team Gets a Luxury Makeover
Sep.6 – AlphaTauri‘s renaming to Hugo Boss looks set to go ahead. Motorsport-magazin.com reported a month ago that Red..
Steiner Optimistic Amidst TV Ratings Dip: F1 Sponsors Show “Very High” Interest
Aug.21 – Gunther Steiner says interest from potential Formula 1 sponsors is currently “very high”. The Haas boss insists..
Hugo Boss Bulls Racing: A Fashionable Takeover in F1’s AlphaTauri?
Aug.3 – Hugo Boss, the well-known German fashion brand, could take over the naming rights of Red Bull’s second Formula 1 team..
Otmar Szafnauer Leaves Door Ajar for Aston Martin F1 Comeback
Aug.2 – One of Otmar Szafnauer’s last acts before leaving the F1 paddock and his role as Alpine team boss behind in Belgium was..
Vying for a spot: Guanyu’s 20 million sponsorship attracts attention
Jul.29 – Sauber, the Formula 1 team currently known as Alfa Romeo, has confirmed that contract talks with Zhou Guanyu are yet to take..
Valvoline Global and Aston Martin F1 Team Forge a High-Octane Alliance
Aston Martin Aramco Cognizant Formula One® Team and Valvoline—both synonymous with excellence in motorsport—have joined forces,..
The Impact of Sponsorships in F1 and Casino Industry
Sponsorships have played a significant role in the growth and evolution of many industries, particularly in those with high public..
Dutch F1 GP Unfazed by Major Sponsor’s Exit, Promises Exciting Future
Jun.3 – The boss of the Dutch F1 GP says he isn’t worried about the departure of major race sponsor Jumbo. We reported on..
Jumbo Ends Partnership with Verstappen after Scandal Fallout
Jun.2 – Max Verstappen is losing one of his longest-serving and biggest personal sponsors. Last year, Dutch supermarket chain..
Steiner’s Vision for F1: Embracing ‘Americanisation’ and Thrilling Fans
Jun.2 – Haas could become the new Formula 1 home for Alfa Romeo. Alfa Romeo is leaving Sauber – where the Ferrari-linked..
Horner refuses to name names in Red Bull F1 sponsor saga
Apr.25 – Christian Horner has played down suggestions Red Bull’s rivals tried to “steal” Formula 1 sponsors over..
Liberty Media CEO: Las Vegas GP to Boost F1’s Popularity in the US
Apr.25 – Las Vegas will supercharge Formula 1’s quest for sponsorships, Liberty Media CEO Greg Maffei suggests. The inaugural..
The Crypto Revolution in F1: How Crypto companies are fueling motorsports sponsorships
The world of Formula 1 has always been closely associated with innovation and cutting-edge technology. In recent years, the rise of..
Verstappen and Red Bull to sponsor son of manager in DTM
Feb.27 – World champion Max Verstappen and Red Bull have put their names to sponsorship of a rising young talent. 20-year-old Dutch..
Verstappen signs another ‘multi-million dollar’ F1 deal
Feb.21 – Max Verstappen’s new personal sponsorship with Dutch beer Heineken is a “multi-million dollar deal”,..
Will New Sponsor Deals Save Williams F1 team’s Financial Future?
Feb.16 – Williams has played down concerns about financial strife in the wake of Nicholas Latifi’s departure from Formula 1...
Alfa Romeo in trouble over new F1 title sponsor?
Feb.8 – Sauber has brushed off concerns it breached Swiss advertising laws during its reveal of the 2023 car on Tuesday. The Alfa..
New title sponsorship boosts Haas to F1 budget cap Limit
Feb.1 – Formula 1 fans should not look beyond the striking new livery unveiled by Haas on Tuesday, according to a respected..
Sauber faces major changes as CEO prepares for Audi transition
Jan.27 – Having lost boss Frederic Vasseur to Ferrari, Sauber-run Alfa Romeo now looks set to lose its title sponsor. Both Orlen, a..
