Max and Checo Team Up Against Christian in Rokt Challenge
Max Verstappen, Checo Perez and Christian Horner are joined by Rokt CEO, Bruce Buchanan at the Red Bull Technology Campus for a series of..
F1 sponsor - Page 3
The Evolution of F1 Sponsorships: From Tobacco to Online Betting
In the glamorous and high-octane world of Formula 1 racing, sponsorships have always played a crucial role in shaping the sport. Not just..
Adidas in the Fast Lane: Sportswear Titan’s Potential F1 Debut
Sep.27 – Adidas has refused to deny speculation it could take over the naming rights at Red Bull-owned AlphaTauri from 2024. Earlier,..
Sporting Giant Adidas Rumored as AlphaTauri’s New Identity
Sep.17 – Another big fashion company could be set to join Hugo Boss at the rebranded AlphaTauri team next year. According to veteran..
Competition Thrives as Russia Stays in F1 Despite International Isolation
Sep.14 – Russian motorsport is not going to sever relations with Formula 1’s governing body. That is the news from Russian..
Hugo Boss Bulls Racing: Red Bull’s Junior Team Gets a Luxury Makeover
Sep.6 – AlphaTauri‘s renaming to Hugo Boss looks set to go ahead. Motorsport-magazin.com reported a month ago that Red..
Steiner Optimistic Amidst TV Ratings Dip: F1 Sponsors Show “Very High” Interest
Aug.21 – Gunther Steiner says interest from potential Formula 1 sponsors is currently “very high”. The Haas boss insists..
Hugo Boss Bulls Racing: A Fashionable Takeover in F1’s AlphaTauri?
Aug.3 – Hugo Boss, the well-known German fashion brand, could take over the naming rights of Red Bull’s second Formula 1 team..
Otmar Szafnauer Leaves Door Ajar for Aston Martin F1 Comeback
Aug.2 – One of Otmar Szafnauer’s last acts before leaving the F1 paddock and his role as Alpine team boss behind in Belgium was..
Vying for a spot: Guanyu’s 20 million sponsorship attracts attention
Jul.29 – Sauber, the Formula 1 team currently known as Alfa Romeo, has confirmed that contract talks with Zhou Guanyu are yet to take..
Valvoline Global and Aston Martin F1 Team Forge a High-Octane Alliance
Aston Martin Aramco Cognizant Formula One® Team and Valvoline—both synonymous with excellence in motorsport—have joined forces,..
The Impact of Sponsorships in F1 and Casino Industry
Sponsorships have played a significant role in the growth and evolution of many industries, particularly in those with high public..
Dutch F1 GP Unfazed by Major Sponsor’s Exit, Promises Exciting Future
Jun.3 – The boss of the Dutch F1 GP says he isn’t worried about the departure of major race sponsor Jumbo. We reported on..
Jumbo Ends Partnership with Verstappen after Scandal Fallout
Jun.2 – Max Verstappen is losing one of his longest-serving and biggest personal sponsors. Last year, Dutch supermarket chain..
Steiner’s Vision for F1: Embracing ‘Americanisation’ and Thrilling Fans
Jun.2 – Haas could become the new Formula 1 home for Alfa Romeo. Alfa Romeo is leaving Sauber – where the Ferrari-linked..
Horner refuses to name names in Red Bull F1 sponsor saga
Apr.25 – Christian Horner has played down suggestions Red Bull’s rivals tried to “steal” Formula 1 sponsors over..
Liberty Media CEO: Las Vegas GP to Boost F1’s Popularity in the US
Apr.25 – Las Vegas will supercharge Formula 1’s quest for sponsorships, Liberty Media CEO Greg Maffei suggests. The inaugural..
The Crypto Revolution in F1: How Crypto companies are fueling motorsports sponsorships
The world of Formula 1 has always been closely associated with innovation and cutting-edge technology. In recent years, the rise of..
Verstappen and Red Bull to sponsor son of manager in DTM
Feb.27 – World champion Max Verstappen and Red Bull have put their names to sponsorship of a rising young talent. 20-year-old Dutch..
Verstappen signs another ‘multi-million dollar’ F1 deal
Feb.21 – Max Verstappen’s new personal sponsorship with Dutch beer Heineken is a “multi-million dollar deal”,..
