Swiss Standoff: Sauber’s High-Stakes Name Game in F1
Feb.7 – Sauber will actually have two different official names for Formula 1’s 2024 season. On the nose of the new neon green..
F1 sponsor - Page 3
Visa Joins Forces with Red Bull Racing in Exciting Global F1 Partnership
Jan.24 – Red Bull Racing Teams Unveil New Chapter with Visa: Introducing Visa Cash App RB Formula One Team In a groundbreaking move,..
Sauber Rebranded: The High-Stakes Transformation of 2024 F1 Season
Jan.1 – The Formula 1 grid is set to welcome a vibrant and innovative player as Stake F1 Team announces its grand entry into the 2024..
Alfa Romeo Rejects F1 for 2024 and Eyes Endurance Racing
Dec.20 – Alfa Romeo CEO Jean-Philippe Imperato says he turned down the opportunity to keep the Italian carmaker’s name in..
KICK Sauber C44: A Streaming Revolution on the F1 Track!
Dec.15 – In a groundbreaking move, Sauber Motorsport today unveiled a significant enhancement to their partnership with Kick.com, a..
Max and Checo Team Up Against Christian in Rokt Challenge
Max Verstappen, Checo Perez and Christian Horner are joined by Rokt CEO, Bruce Buchanan at the Red Bull Technology Campus for a series of..
The Evolution of F1 Sponsorships: From Tobacco to Online Betting
In the glamorous and high-octane world of Formula 1 racing, sponsorships have always played a crucial role in shaping the sport. Not just..
Adidas in the Fast Lane: Sportswear Titan’s Potential F1 Debut
Sep.27 – Adidas has refused to deny speculation it could take over the naming rights at Red Bull-owned AlphaTauri from 2024. Earlier,..
Sporting Giant Adidas Rumored as AlphaTauri’s New Identity
Sep.17 – Another big fashion company could be set to join Hugo Boss at the rebranded AlphaTauri team next year. According to veteran..
Competition Thrives as Russia Stays in F1 Despite International Isolation
Sep.14 – Russian motorsport is not going to sever relations with Formula 1’s governing body. That is the news from Russian..
Hugo Boss Bulls Racing: Red Bull’s Junior Team Gets a Luxury Makeover
Sep.6 – AlphaTauri‘s renaming to Hugo Boss looks set to go ahead. Motorsport-magazin.com reported a month ago that Red..
Steiner Optimistic Amidst TV Ratings Dip: F1 Sponsors Show “Very High” Interest
Aug.21 – Gunther Steiner says interest from potential Formula 1 sponsors is currently “very high”. The Haas boss insists..
Hugo Boss Bulls Racing: A Fashionable Takeover in F1’s AlphaTauri?
Aug.3 – Hugo Boss, the well-known German fashion brand, could take over the naming rights of Red Bull’s second Formula 1 team..
Otmar Szafnauer Leaves Door Ajar for Aston Martin F1 Comeback
Aug.2 – One of Otmar Szafnauer’s last acts before leaving the F1 paddock and his role as Alpine team boss behind in Belgium was..
Vying for a spot: Guanyu’s 20 million sponsorship attracts attention
Jul.29 – Sauber, the Formula 1 team currently known as Alfa Romeo, has confirmed that contract talks with Zhou Guanyu are yet to take..
Valvoline Global and Aston Martin F1 Team Forge a High-Octane Alliance
Aston Martin Aramco Cognizant Formula One® Team and Valvoline—both synonymous with excellence in motorsport—have joined forces,..
The Impact of Sponsorships in F1 and Casino Industry
Sponsorships have played a significant role in the growth and evolution of many industries, particularly in those with high public..
Dutch F1 GP Unfazed by Major Sponsor’s Exit, Promises Exciting Future
Jun.3 – The boss of the Dutch F1 GP says he isn’t worried about the departure of major race sponsor Jumbo. We reported on..
Jumbo Ends Partnership with Verstappen after Scandal Fallout
Jun.2 – Max Verstappen is losing one of his longest-serving and biggest personal sponsors. Last year, Dutch supermarket chain..
Steiner’s Vision for F1: Embracing ‘Americanisation’ and Thrilling Fans
Jun.2 – Haas could become the new Formula 1 home for Alfa Romeo. Alfa Romeo is leaving Sauber – where the Ferrari-linked..
