Will New Sponsor Deals Save Williams F1 team’s Financial Future?
Feb.16 – Williams has played down concerns about financial strife in the wake of Nicholas Latifi’s departure from Formula 1...
F1 sponsor - Page 4
Alfa Romeo in trouble over new F1 title sponsor?
Feb.8 – Sauber has brushed off concerns it breached Swiss advertising laws during its reveal of the 2023 car on Tuesday. The Alfa..
New title sponsorship boosts Haas to F1 budget cap Limit
Feb.1 – Formula 1 fans should not look beyond the striking new livery unveiled by Haas on Tuesday, according to a respected..
Sauber faces major changes as CEO prepares for Audi transition
Jan.27 – Having lost boss Frederic Vasseur to Ferrari, Sauber-run Alfa Romeo now looks set to lose its title sponsor. Both Orlen, a..
Hamilton and Mercedes deny rumors of $27 million ambassador contract
Jan.20 – Mercedes has slammed “wild speculations” about the details of Lewis Hamilton‘s next Formula 1 contract...
Verstappen keeps long time troubled F1 sponsor
Jan.16 – Back-to-back world champion Max Verstappen will retain the backing of a long-time personal sponsor in 2023. In September,..
Many F1 teams end sponsor deals with crypto companies
Jan.16 – The crypto hype in Formula 1 is definitely over. Late last year, Mercedes took FTX branding off its Formula 1 car as the..
The Business of F1 Racing: Sponsorships, TV Rights and more
Table of Contents 1. Sponsorships 2. F1 TV Rights 3. Other Revenue streams 4. Challenges and Future 5. Conclusion Formula 1 racing, also..
Introducing the bold new MoneyGram Haas F1 Team
With the introduction of a new year, so too comes the official introduction of MoneyGram Haas F1 Team. MoneyGram International, Inc. a..
Wolff says Crypto sponsor crash may affect every F1 team
Dec.2 – Every team may ultimately be affected by the high-profile and shock demise of the crytocurrency exchange FTX. The logos of..
Verstappen and Sky end F1 boycott spat in Brazil
Nov.12 – Formula 1 broadcaster Sky and Red Bull’s Max Verstappen have declared that their spat and boycott are now over. In..
Two sponsors set to leave F1 and China GP unsure
Nov.11 – Two major sponsors in Formula 1 look set to exit the sport. Mercedes has confirmed that, at least this weekend in Brazil,..
Haas sponsor won’t push for Schumacher next year’s F1 seat
Oct.21 – Haas looks set to keep its current basic team colours in 2023 despite signing a new title sponsor for 2023 and beyond..
Haas F1 team working on new title sponsor deal
Oct.14 – Haas looks to be closing in on a deal with a new title sponsor. Early this year, the small American team parted with Nikita..
Scuderia Ferrari denies being hacked after F1 sponsor switch
Oct.5 – Just as Ferrari switches from one cybersecurity sponsor to another, the Maranello based marque may have been the victim of a..
Verstappen camp plays down new F1 sponsor scandal
Sep.19 – A prominent and long-time personal sponsor of world champion Max Verstappen is at the centre of a major scandal in the..
The coolest and most interesting F1 sponsorship deals of all time
When Formula 1 first began in the 1950s, the cars looked very different to what we know today. They weren’t the aggressively sculpted..
No Chinese sponsor boom yet at Alfa Romeo F1 team
Aug.5 – Alfa Romeo is yet to decide if Chinese rookie Guanyu Zhou will remain Valtteri Bottas‘ teammate in 2023. Recently, the..
Haas team boss in no rush to replace axed title sponsor
Jul.18 – Gunther Steiner is still not sure Haas will have a new title sponsor in place by the end of the 2022 season. The small..
Aston Martin keen to extend Vettel’s deal despite ‘negative’ vibes
Jul.3 – Aston Martin wants to extend its deal with Sebastian Vettel even if title sponsor Aramco, the state-owned Saudi Arabian oil..
