Mercedes could get new Saudi title sponsor
Oct.19 – Reports are emerging that Mercedes may soon undergo a change of F1 title sponsorship. It is rumoured that Petronas, the..
F1 sponsor - Page 6
A Drink with Sebastian Vettel, presented by Peroni Libera 0.0%
Time. Passion. Authenticity. Joy. The inner workings of a 4x Formula One World Champion. Grab a Peroni Libera 0.0% and pull up a seat for..
Marko invites Wolff to wear Red Bull overalls again
Oct.6 – Dr Helmut Marko says he would be happy if Formula 1 nemesis Toto Wolff is reunited with Red Bull logos in the Istanbul..
Perez wins court battle with old sponsor
Sep.30 – Sergio Perez will be happy after a lucrative round of court proceedings. The Red Bull driver’s management had sued..
18 months on: Did F1’s first gambling sponsorship really affect the sport?
F1 has long been searching for another way to increase sponsorship revenue after tobacco sponsorship was banned completely and since..
Stroll says Aston Martin team has firm intention to keep Vettel
Sep.15 – Team owner Lawrence Stroll says it is Aston Martin’s “firm intention” to stick with Sebastian Vettel in..
Sir Jackie Stewart reveals ‘green’ Dutch F1 GP Trophy
Sep.1 – Racing legend Sir Jackie Stewart today unveiled the Trophy winners for the 2021 Formula® 1 Heineken® Dutch Grand Prix and..
Aston Martin team set to brighten dull green livery
Jul.3 – Aston Martin admits it needs to improve the colour of its Formula 1 cars. A week ago, major sponsor BWT’s boss Andreas..
Orlen wants to stay as Alfa Romeo team sponsor
Jul.3 – Robert Kubica‘s sponsor Orlen is keen to keep racing in Formula 1. When the Polish driver left Williams at the end of..
Sponsor wants Aston Martin team to turn cars pink?
Jun.27 – A major Aston Martin sponsor admits he is still trying to convince Lawrence Stroll to drop the new ‘British racing..
Toto Takes lifeAR for a Test Drive
W12’s new TeamViewer branding brought to life – through the lifeAR App
In the pitlane – Control Alt Delete
In the Covid -19 world sports sponsorship has taken a pounding with a 23% contraction in the European sponsorship market. New research from..
BWT staying at Aston Martin without pink car livery
Feb.25 – Aston Martin has rubbished rumours it could lose pink-coloured sponsor BWT to rivals Williams or Haas by announcing a new..
Williams team turning pink this season, not Haas
Feb.19 – It is Williams, not Haas, that has leapt into pole position to turn pink in 2021. Kolner Express newspaper claimed this week..
Will Haas now turn pink this F1 season?
Feb.18 – Mick Schumacher and Nikita Mazepin could be wearing pink for their Formula 1 debuts in 2021. As Russian rookie Mazepin..
Horner insists that Red Bull signed Perez for his skills
Jan.19 – Red Bull doesn’t need the financial backing that can be brought from Mexico by Sergio Perez. That is the insistence of..
Title sponsor to return to Ferrari livery this season?
Jan.15 – The controversial logos of Ferrari‘s title sponsor may return to Formula 1 in 2021. Last year, although the 2020 was..
Haas admits Mazepin’s father could sponsor team
Dec.2 – Gunther Steiner has defended his decision to sign Nikita Mazepin for 2021 and beyond – and denied that the..
Top Formula 1 Sponsors of the Decade
Sponsorship in any sport is crucial, as it brings in essential revenue, which is then in turn invested. Deals between the parties are..
Daimler denies Mercedes team rumours
Sep.24 – Daimler has added an official denial to reports that Mercedes’ works team could be sold to a major sponsor for $900..
